A Thayer Coggin Playing Hooky curved sectional in warm neutral boucle, styled with patterned pillows and a knit throw, beside an organic live-edge wood coffee table in a Fletcher Wakefield Design showroom vignette.

Fletcher Wakefield Design

2025 · Production lead, Photographer, Videographer, Sound, Editor, Director

While I was at Vibrant Building Technologies, its sister company Fletcher Wakefield of Stamford, CT, was turning WWE's former production office into an open trade showroom, knocking down walls to do it, and needed a brand magazine for the grand opening. Nobody owned its execution, so I led it: I chose the scenes, styled them with Studio Director Antonio Vergara, scheduled the shoot, and photographed the 56-page magazine in two weeks while the space was still under construction.

Karli Krneta, our UI/UX designer, laid it out, with my help on layout and copy. All 500 copies were delivered four days before the doors opened, handed out to the 200 guests at the grand opening, and printed to last at least a year. I also shot and cut the studio's social reels.

Fletcher Wakefield and Fletcher Storage share a CEO with Vibrant, so the work reached both: print ads for the showroom, and for the storage facility in Ridgefield, a drone film, an ad and a panorama of the building.

Brand magazine

Magazine cover: a round travertine coffee table on sculpted legs holding a vase of green hydrangeas, in front of a curved bouclé chair, under the Fletcher Wakefield wordmark and Vol. 1.
Contents page: a black-and-white aerial of the showroom's long industrial roofs, a Metro-North train passing above and two people walking toward the entrance, beside the table of contents.

Abridged to the pages with my photography. The contents aerial is a DJI Air 3S composite: two employees walking in one morning, and a New Haven Line train.

Showroom section opener: a close crop of a pale wood chair back fixed with brass bolts, over the showroom address, drive times from nearby towns and a heat map of the region.
A Thayer Coggin Playing Hooky curved bouclé sectional with patterned pillows and a knit throw, around a live-edge wood coffee table styled with books and a candle.

The Thayer Coggin Playing Hooky, also this page's hero. I shot it late at night, and by the next morning it was covered in plastic.

Two white upholstered lounge chairs on black angled frames, their hang tags showing, in front of walnut and white shelving holding a gold sculpture.
A round walnut side table with a white orchid and a vase of purple alliums in front of a tall palm, with the showroom's introduction set in white across the table.

Nearly every furniture photograph has at least two artificial light sources. For light that falls as if through leaves, I put a fake plant in front of a COB film light at 135,000 lux.

The fabric library: a long walnut counter under floor-to-ceiling shelves of fabric sample books, running across the fold.
The fabric library continues across the fold to a rolling library ladder, beside a short paragraph of copy.
A paragraph of copy beside the edge of tall walnut shelving holding chairs and stools.
The shelving continues across the fold: chairs, sculptural stools and side tables in red, charcoal and natural wood.

Framed from the start to run across the fold, as close to a full spread as the layout allowed.

An 'Instant gratification' page: close-ups of hardware samples and woven decor above a styled coffee table with books, candles, flowers and a red Formula 1 book.
The showroom's brick exterior in black and white, the Fletcher Wakefield sign over the door, framed by tall ornamental grasses.

Black and white was Karli's call: the exterior's brick red and sky blue pulled against the magazine's palette.

Experience section opener: a black-and-white candid of guests talking over wine glasses at a showroom dinner.
A 'Building better versions of ourselves' page: a portrait of Antonio Vergara and Eduardo Pérez in the showroom, a woman working at a laptop, and columns of copy.
A portrait of Saul Caguao, Customer Experience Manager, laughing on a bouclé chair beside his bio, above a black-and-white photo of the team celebrating, one woman mid-jump.
F|W Collection opener: a man crouched over a rug, fanning through wood and fabric swatches with a leather tab in one hand.

Everyone knew picture day in advance. I had five to ten minutes with each person.

Two client testimonials set over a flat lay of fabric swatches on travertine.
A flat lay of shearling, bouclé and felt swatches with wood and stone samples on a travertine surface.

Antonio chose the swatches; I placed the final arrangement.

Fletcher Storage opener: a man wheeling a boxed Baker delivery on a dolly through a loading door while another checks a tablet, both backlit by daylight.
Storage and logistics copy beside four photos: the warehouse under an American flag, a technician inspecting a lantern, a corridor of storage units and a man at a bank of monitors.

I directed the Fletcher Storage shoot. The loading door faces the facility entrance, so the daylight comes from behind.

The Fletcher Wakefield team posed together around a white sofa in the showroom.
Back cover: two men arranging white swivel chairs beneath a wall of round mirrors, a flowering branch in the foreground and a QR code in the corner.

Shot on a Sony A7 III with a 24–105mm f/4 G and a Sigma 14–24mm f/2.8 DG DN Art.

Three men assembling the curved bouclé Playing Hooky sectional in a parking lot: one steadies the sofa's curved back, one braces the plywood crate panel overhead, and one drives a screw into the base with a cordless drill.
The Playing Hooky being assembled outside the showroom.

Print ads and newsletters

Cover of CTC&G, Connecticut Cottages & Gardens, December 2024: a spiral staircase seen from above, under the line 'Innovation in Design Awards'.
Fletcher Wakefield's full-page ad: a bedroom with a curved upholstered headboard, a lamp and books on the nightstand, warm evening light streaking the wall, under the line 'Your local trade showroom for everything home'.

CTC&G, December 2024. I supplied the ad's photograph: evening light through the showroom's industrial windows, with a key light from the same direction.

Cover of New England Home CT: a floating staircase with pendant lights over a pale upholstered bench, under the line 'New Year, New Heights'.
The same Fletcher Wakefield ad in a taller crop: the bedroom in warm evening light, under the line 'Your local trade showroom for everything home'.

New England Home CT, 2025, the same photograph cropped taller. Neither cover is my photograph.

Fletcher Wakefield's ad: a navy bouclé armchair and a white curved sofa around a round oak and marble coffee table set with a backgammon board, below an abstract painting in blush and navy over a walnut console, under the FW mark and the line 'Your local trade showroom for everything home'.
Darien House Tour guidebook, May 30, 2025. We staged it with furniture already on the showroom floor, rearranged into a new silhouette.
A portable product-photography setup on the showroom floor: a black-framed bouclé dining chair on a white paper backdrop, lit by a large SmallRig parabolic softbox and a second light on rolling C-stands, with a Sony camera and a color checker on a marble counter in the foreground.
There was no dedicated studio for the e-commerce product photography, so I kept a lightweight one I could set up wherever the furniture sat, which mattered most for large sectionals and beds.
Newsletter cover, December 2024: interior designer Lorraine Levinson, smiling in a navy blazer, under 'A Q&A with Lorraine Levinson'.The Lorraine Levinson Q&A continues around a flat lay of wood, tile and fabric samples beside a bright green plant.
Newsletter cover, April 2025: Sadie Watts in a navy tweed jacket in the showroom, under 'Spring Fever, a time of change' and 'Introducing Sadie Watts'.The Spring Fever issue continues: a letter above a photograph of Sadie Watts and Antonio Vergara talking at a table, beside their Q&A.
A newsletter headed 'We're moving, and evolving': the Fletcher Wakefield team gathered at the entrance of the new showroom, above copy about the move to Stamford.
The grand opening newsletter: photographs of guests at the party under the headline 'And just like that, we had a party'.The grand opening issue continues: a crowd of guests outside at dusk, copy under 'When the doors opened', and guests posing in front of the step-and-repeat.The issue closes with a group photograph at the step-and-repeat and a note on the after-party, signed by Antonio Vergara.
My photographs in four of the studio's newsletters, from December 2024 to the grand opening. The layouts and copy are the studio's.

Fletcher Storage

I flew Fletcher Storage, in Ridgefield, in the spring of 2025, just before its parking lot was finished. The company is a Supernova Sponsor of the Prospector Theater, a nonprofit that provides competitive, integrated employment to people with disabilities, and I made the ad for that sponsorship.

2025 · drone
Fletcher Storage ad: an aerial of the long facility, its roofs covered in solar panels, among trees, with the Fletcher Storage wordmark, the Ridgefield address, and four inset photos labeled self-storage, white glove, car storage and wine storage.
Fletcher Storage's ad for the Prospector Theater, Ridgefield, CT.
One unedited frame of the panorama: the Fletcher Storage building seen across the road through a tree trunk, overhanging branches, autumn shrubs and a run of power lines crossing its face.
One of the eight frames, as shot.
A single railway track curving away between autumn trees, a rocky slope on its left and a road and houses below it on the right.
Where I stood.
Panorama of the Fletcher Storage facility in autumn: a green barn-roofed wing, the silver main block with the Fletcher Storage sign, a red entrance canopy and two silos under a wooded hillside, seen across the road with no power lines or branches in front of it.
Eight frames stitched into one, then cleared of power lines and branches with Photoshop's AI tools and careful clone stamping.

Social reels

Separately, the studio needed occasional reels for social media. I was the solo videographer and sound recordist on every shoot, sometimes working in stop-motion. The events and installs weren’t mine to plan: clients staged them, showrooms hosted them, industry partners like Crypton and Verellen ran their own programming. My job was to shoot what happened and find the story in the edit afterward: what a stain-resistant fabric swatch looks like under a red-dye test, what a bouclé sofa looks like carried through a doorway in late-morning light.

2025 · podcast teaser

2025 · product reel, posted on her birthday

2025 · design CEU

2025 · install
Filming the Verellen CEU, in my typical event loadout: a gimbal in hand, headphones on for sound, and a second camera on a motorized slider running its own loop.
An open Calibrite ColorChecker Classic, its color and gray patches in rows, lying on an oatmeal linen sectional beside the sofa's floor-sample tag.
I value color accuracy in all my work, and a chart like this is one of the most underused tools there is. In furniture, the color on screen is the fabric a client orders.

2025 · event promo