2025 · product reveal
Vibrant Building Technologies
A year as Vibrant's only in-house creative: 3D product and UI animations for its Instagram launch and its booth at the International Builders Show (IBS) in Las Vegas, alongside its crowdfunding film, its website hero and its print. I modeled procedurally in Blender's Geometry Nodes so a single rig could drive every scene; parametric controls swap geometry, data, and shaders on demand. Ventilation is something people notice only when it fails, so I kept the renders realistic and added diagrammatic elements wherever the mechanics needed explaining.
I scripted, shot, edited and animated the StartEngine film above myself. The script was the hardest part: it went through several rounds of revision with StartEngine and its lawyers so that no claim went unsupported at a time when the product was still under development. The campaign cleared its first stage: the $200,000 in pledges StartEngine requires before a raise can open to the public. Vibrant withdrew it before it did.

- The old KAYAK HQ
- SmallRig RC450B key w/ softbox and grid
- MKH-416 on shock mount boom
- RC450B hair light
- Alex, say hi
- Trusty Zoom H6 from ten years ago
- Sony a6300 on motorized slider
- C-stand with sand bag
- Sony a7III with teleprompter
- Atomos Ninja V monitor
- $90 tripod that's lasted forever
- Friction arm from Christmas when I was 13
Visually, the hardest stretch was the pitch’s ambitions for electrical and water systems. I used the app and a blue-orb motif to segue into the other mechanical systems. The ERV’s airflow and the MERV-16 filter catching particles run on a particle system I built in Geometry Nodes rather than Blender’s usual emitter, which kept the level of detail under my control.







Each animation below took roughly five days. The hardest element was the shader-driven airflow through the ERV core, sculpted with a series of lattices to read like CFD without running a physics simulation. The UI animations ran long because the app was still being designed, so I made them procedural: every scene could be quickly retimed and reused as the app changed. The one live-action film in the grid, Field Install, I directed and shot run-and-gun on install sites, blocking the installers’ work for camera and calling retakes.

